Intercontinental Hotels Group (IHG) is to provide free internet access to all of its loyalty scheme members from early 2014.
The group will offer the benefit to Gold Elite and Platinum Elite members from July, before extending it to all members next year.
The July launch will co-incide with a major revamp of IHG’s Priority Club Rewards scheme, which will be rebranded as IHG Rewards Club, with several new benefits.
Elite members will be able to roll over excess qualification nights into their next membership year, similar to a promotional Marriott benefit which was recently made a permanent part of the Marriott Rewards scheme.
In addition the group is encouraging its members to spread their stays across several IHG brands, by offering faster elite status qualification.
Those staying with three different brands in a calendar year will only need to complete ten nights to reach Gold Elite status (instead of the normal 15), and those staying with four brands or more will be required to complete 40 nights to reach Platinum Elite status (instead of 50). Members based in the Asia-Pacific / Oceania region will only be required to stay with three distinct brands and complete 40 nights to gain Platinum Elite status.