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Sterling Travel : News : The Atlantic Joint Venture - Air Canada, Lufthansa and United

The Atlantic Joint Venture - Air Canada, Lufthansa and United

 7 Jul 2011

The Atlantic Joint VentureAir Canada, Lufthansa and United formed an Atlantic Joint Venture (AJV) in October 2009 to offer simplicity, choice and value on transatlantic services between North / Central America and Europe / Middle East / Russia / India & Africa.

Together the carriers are building a partnership that provides travel agents and customers alike with a better way of doing business.

On 1 July 2011, Austrian Airlines and Swiss became the latest members to join the Atlantic Joint Venture, followed by Brussels Airlines.

What is the Air Canada, Austrian, Brussels Airlines, Lufthansa, Swiss and United AJV?

The joint venture features commercial cooperation that provides for improved efficiency and greater ability of each airline partner to offer a more competitive range of products in the Atlantic marketplace. While the carriers cooperate on creating efficiencies in scheduling, revenue management, sales and marketing, they retain their individual corporate identities, brands and product offerings.

Six airlines working together to provide simplicity, choice and value:

Simplicity

  • Aligned processes allow for simplified agreements
  • Coordinated passenger service between carriers including interline ticketing and baggage transfer

Choice

  • Larger inventory of seats with variety of cabin and in-flight product offerings
  • More flights to over 560 destinations
  • Greater selection of non-stop and direct routings

Value

  • Opportunity for additional savings on more carriers to more destinations
  • Expanded traveller services (e.g. lounge access and frequent flyer programmes)
  • Additional destinations and gateways

For assistance with complex itineraries, please contact us on 023 8033 0111 or .

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