Sterling News

Following the acquisition of Sterling by Global Travel Solutions Group, we are now trading under the Traveleads brand name, merging with the brand to form a single travel management company within the group. Moving forward as a combined entity, we look forward to leveraging the partnership to find synergies, deliver more for our customers and further consolidate Traveleads’ position as one of the UK’s leading travel management companies.

Traveleads is committed to maintaining and further enhancing the excellent relationships Sterling have held with their customers over the years. With almost 50 years’ experience working with a number of renowned brands across sports, energy, manufacturing, retail and more, Traveleads’ team of specialists know the travel industry inside out and prides itself on partnering seamlessly with clients to offer expert advice and support.

Existing customers

Your Southampton team continue to stand ready to support you in partnership with the wider Traveleads team, and can now be contacted on the below details.

For booking enquiries, please contact:

t: 0113 245 7745      e:

For online booking support, please contact:

t: 0113 207 0149     e:

Take me to Traveleads


Sterling Travel Management

Phone +44 (0)23 8068 2610
Phone +44 (0)23 8033 0111
Sterling Travel : News : The Atlantic Joint Venture - Air Canada, Lufthansa and United

The Atlantic Joint Venture - Air Canada, Lufthansa and United

 7 Jul 2011

The Atlantic Joint VentureAir Canada, Lufthansa and United formed an Atlantic Joint Venture (AJV) in October 2009 to offer simplicity, choice and value on transatlantic services between North / Central America and Europe / Middle East / Russia / India & Africa.

Together the carriers are building a partnership that provides travel agents and customers alike with a better way of doing business.

On 1 July 2011, Austrian Airlines and Swiss became the latest members to join the Atlantic Joint Venture, followed by Brussels Airlines.

What is the Air Canada, Austrian, Brussels Airlines, Lufthansa, Swiss and United AJV?

The joint venture features commercial cooperation that provides for improved efficiency and greater ability of each airline partner to offer a more competitive range of products in the Atlantic marketplace. While the carriers cooperate on creating efficiencies in scheduling, revenue management, sales and marketing, they retain their individual corporate identities, brands and product offerings.

Six airlines working together to provide simplicity, choice and value:


  • Aligned processes allow for simplified agreements
  • Coordinated passenger service between carriers including interline ticketing and baggage transfer


  • Larger inventory of seats with variety of cabin and in-flight product offerings
  • More flights to over 560 destinations
  • Greater selection of non-stop and direct routings


  • Opportunity for additional savings on more carriers to more destinations
  • Expanded traveller services (e.g. lounge access and frequent flyer programmes)
  • Additional destinations and gateways

For assistance with complex itineraries, please contact us on 023 8033 0111 or .

Twitter LinkedIn 

Copyright © 2020 Sterling Travel Management Privacy Policy  |  Cookies Policy  |  Site Map

Part of Global Travel Solutions Group

Accreditations V2 2017

Copyright © 2020 STM Events Privacy Policy  |  Cookies Policy  |  Site Map
accreditations 2017 ver 2

Send an Enquiry

  *Indicates a field you must enter.

Send an Enquiry

  *Indicates a field you must enter.
Powered By Intergage |