Virgin Atlantic is introducing wide ranging changes to its loyalty programme – Flying Club.
Starting from November 2016, the amount paid for tickets plays a larger part in the amount of miles earned in the programme, and there are new tier point earning rates and tier thresholds.
Read more details about all of the Flying Club changes on the new Flying Club micro site www.virginatlantic.com/discoverflyingclub.
Virgin Atlantic are significantly increasing the number of miles’ members will earn from flying in Upper Class and flexible Premium Economy and reducing the number of miles’ members will earn from flying in their lowest Economy classes.
Earning miles will continue to be based on the distance flown and earning a bonus based on the cabin members fly in. Starting from earning 50% of the base flown miles in Economy Red members can now earn up to 400% of the base flown miles if travelling in Upper Class cabin.
Silver and Gold miles earning bonus
Virgin Atlantic introduced new bonuses for Silver and Gold members. Gold members will now earn a 60% bonus and Silver members will earn a 30% bonus. The bonuses will be awarded on both flown miles and cabin bonus miles. This means Silver and Gold members will be rewarded even more for flying in Premium Economy and Upper Class.
Virgin Atlantic's new tier points get members to Silver and Gold faster. Starting from 25 tier points in Economy up to 200 tier points in Upper Class. Members reach Silver status with 400 tier points, from just 1 return flight in Upper Class and Gold status with 1000 tier points, from just 3 return flights in Upper Class.
Virgin Atlantic is multiplying all members existing tier points by 25 so they don’t need to worry about the flights they've already taken or have booked to travel. To celebrate getting to status faster the airline is also awarding every member a 25 tier point bonus.
New standard and peak season reward flights
From 16 January 2017, Virgin Atlantic's new seasonal prices will enable members who fly less frequently the opportunity to reach a reward flight sooner. With standard reward flights now starting from just 20,000 miles for an Economy round trip, reward flights are much more achievable. Peak season reward flights start from 40,000 miles for an Economy round trip.
Virgin Atlantic has also invested in more reward seat availability in peak season to ensure members have more chance of getting a reward seat.
Virgin Atlantic has simplified reward upgrades, based on the cabin members wish to upgrade to, an upgrade now costs 50% of the miles of a reward seat for a one cabin upgrade and 75% of the cost of a reward seat for a two cabin upgrade. This means members will get great value Premium Economy upgrades starting from just 8,400 miles.
Miles Plus Money (MPM) Product
Virgin Atlantic's new ‘Miles Plus Money’ offers members more flexible discounts starting from 3,000 miles. For every 3,000 miles a member spends, they will be able to get £18 discount and there’s no limit to how many miles they can use. This makes it possible for members to pay for an entire trip using just miles, or a combination of miles and money for a discount.
Members will now also earn miles and tier points on all discounted flights taken with MPM. This means all members, regardless of cabin flown can get a discount off their next flight.
Single membership number for life
Today Virgin Atlantic change a member’s number every time they move between a Flying Club tier. The carrier is changing this to give members a single membership number for life. New packs will be distributed to Silver and Gold members with their new number for life as well as a new membership card and luggage tags. New numbers will be valid from 13 November 2016.
Existing bookings will be changed automatically with the new membership number. If they currently earn miles with Virgin Atlantic's partners the airline will also be updating them with the members new number so there’s nothing for them to do.
Families - new membership accounts for under 12's
Gold members can now pool their family miles together into one account called the Household Account.