Travelodge has unveiled a new room category in selected properties featuring extra amenities.
The budget group has added the new 'SuperRoom' to four London hotels – Waterloo, Euston, Farringdon and City Road – plus, from 19 May 2017, Heathrow Central. They represent about 20-25 per cent of room stock in those properties.
By autumn Travelodge will have about 1,000 of the rooms across 17 hotels, including further locations in the capital as well as Heathrow T5, Gatwick and Bath.
Travelodge is targeting business travellers with the rooms, which cost about £15-£20 more than a standard guestroom. Located on quieter 'business floors', they have a more residential feel, with a subtler blue and grey colour scheme, and herringbone-patterned curtains and bed throws replacing the stripes found in standard rooms.
There are extra plug sockets and USB ports by the bedside and desk, as well as mood lighting controlled by a bedside control panel. The desk is set up with a swivel chair and reading lamp, and there is also an armchair.
Rooms come with Lavazza coffee machines, open-plan wardrobe areas with a drawer, iron and ironing boards, hairdryers by full-length mirrors, and more powerful showerheads. Hot chocolate sachets and a complimentary Kit Kat are provided, and guests can choose from firm or soft hypo-allergenic pillows.