Eurostar has officially unveiled its new loyalty programme this week called Club Eurostar.
Eurostar has merged its two loyalty programmes – the leisure-oriented Eurostar Plus Points, and the business focused Eurostar Frequent Traveller into Club Eurostar.
The new programme will reward members with one point for every £1 spent, and there will be three tiers, as follows:
- Classique – entry level tier, with benefits including “special offers chosen just for Club Eurostar members”, and the ability to use point against Eurostar tickets and upgrades
- Avantage – reached after either 400 points have been earned, or five return journeys completed in a calendar year. Additional benefits include the ability to spend points on rail travel partners on the continent or at the Club Eurostar shop
- Carte Blanche – reached after either 1,800 points have been earned, or 24 return journeys completed in a calendar year. Additional benefits include a dedicated Club Eurostar support team, lounge access and fast-track security access
Existing Eurostar Frequent Traveller points will be converted into the new scheme at a rate of 1:1, while Eurostar Plus Points will be converted into e-vouchers.