Sterling News

Following the acquisition of Sterling by Global Travel Solutions Group, we are now trading under the Traveleads brand name, merging with the brand to form a single travel management company within the group. Moving forward as a combined entity, we look forward to leveraging the partnership to find synergies, deliver more for our customers and further consolidate Traveleads’ position as one of the UK’s leading travel management companies.

Traveleads is committed to maintaining and further enhancing the excellent relationships Sterling have held with their customers over the years. With almost 50 years’ experience working with a number of renowned brands across sports, energy, manufacturing, retail and more, Traveleads’ team of specialists know the travel industry inside out and prides itself on partnering seamlessly with clients to offer expert advice and support.

Existing customers

Your Southampton team continue to stand ready to support you in partnership with the wider Traveleads team, and can now be contacted on the below details.

For booking enquiries, please contact:

t: 0113 245 7745      e:

For online booking support, please contact:

t: 0113 207 0149     e:

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Sterling Travel Management

Phone +44 (0)23 8068 2610
Phone +44 (0)23 8033 0111
Sterling Travel : News : BA forms joint business with China Southern

BA forms joint business with China Southern

 18 Dec 2019

British Airways 130x55

British Airways and China Southern Airlines will launch a joint business on 2 January which will initially see the carriers codeshare on a number of flights.

Customers of both airlines will be provided with an expanded choice of flights as a result of the partnership, with the carriers due to cooperate on scheduling and pricing.

Initially, BA and China Southern will codeshare on all direct flights operated on mainland routes between London and Beijing, Shanghai, Guangzhou, Sanya, Wuhan and Zhengzhou. This will be expanded to both airlines’ domestic networks as the partnership develops.

In addition, customers will be able to book through both carriers’ web or app-based platforms, with frequent flyers able to collect points and access both BA and China Southern lounges.

Earlier this year, BA also announced a codeshare agreement with Malaysia Airlines, and the carrier has partnerships in place with China Eastern and fellow Oneworld airline Cathay Pacific. 

                                                                                                                                 China Southern

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