Sterling News

Following the acquisition of Sterling by Global Travel Solutions Group, we are now trading under the Traveleads brand name, merging with the brand to form a single travel management company within the group. Moving forward as a combined entity, we look forward to leveraging the partnership to find synergies, deliver more for our customers and further consolidate Traveleads’ position as one of the UK’s leading travel management companies.

Traveleads is committed to maintaining and further enhancing the excellent relationships Sterling have held with their customers over the years. With almost 50 years’ experience working with a number of renowned brands across sports, energy, manufacturing, retail and more, Traveleads’ team of specialists know the travel industry inside out and prides itself on partnering seamlessly with clients to offer expert advice and support.

Existing customers

Your Southampton team continue to stand ready to support you in partnership with the wider Traveleads team, and can now be contacted on the below details.

For booking enquiries, please contact:

t: 0113 245 7745      e:

For online booking support, please contact:

t: 0113 207 0149     e:

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Sterling Travel Management

Phone +44 (0)23 8068 2610
Phone +44 (0)23 8033 0111
Sterling Travel : News : Aloft opens second UK hotel in Liverpool

Aloft opens second UK hotel in Liverpool

 3 Nov 2014

Starwood Hotels has opened its second Aloft property in the UK in Liverpool.

The 116-room hotel has been developed in the historic 110-year-old Royal Insurance Building in central Liverpool.

Aloft Liverpool has been opened following an £18 million investment to regenerate the Grade II-listed building.

Aloft Liverpool Hotel

The hotel includes “loft-style” rooms and a bar which will host live music events. There is also a 24-hour fitness centre and the Refuel by Aloft food and beverage area.

Aloft Liverpool is the fourth Aloft hotel in Europe and the second in the UK after its property in London’s Docklands area.

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